A real lean thinker behind a truly lean business

I came across a fantastic video almost accidently. I really liked it and thought of sharing it with you. This video features the CEO of Amazon Jeff Bezos. I like Amazon for the fact every front end activity happen on the web. It is quick and easy to look for and buy things. You will get the help of other people in the form of comments and reviews to make a better decision. You can return the products if they do not feel they are of correct quality. I was looking for their latest Kindle and found this video somewhere in the middle of the page. I was very impressed with what Jeff had to say. I watched the entire video, which was about 40 mins in length. He starts his conversation talking about Kindle, but subsequently he goes into his business philosophy. That is where it all starts to become really interesting.

He basically answers questions like, who you should be looking at when you launch a product. How you can differentiate from others? How you can be the leader in what you do? How the social media is shaping people’s buying decisions? All seems to be a real application of lean thinking. Just have a look for yourself. (Sorry I cannot embed the video here as it is not allowed) please follow this link and find the video in the middle of the page.