Lean manufacturing and changing mindset
When I was talking to one of my colleagues at work, he came out with an interesting argument about lean manufacturing and its key concepts on changing the mind set of people. I thought of sharing his ideas with you.
Lean often talks about change in thinking, how to inbuilt quality to the system and how to manufacture good product with lesser cost and with higher quality. It talks about how to react fast to the changing customer demands. Interestingly Toyota system can be studied by anyone. It is even open for its competitors. With all these Toyota seems to be very confident about their system.
When it comes to markets if you are given the choice to buy a Ford or a Toyota with the same price tag and other options what would you go for? Most of the people will go for a Toyota. But why people go for a Toyota. Well there may be other reasons but one of the main reasons is their image in the automobile manufacturing field. Lean manufacturing or the Toyota production system has created a unique image among customers. People feel comfortable in buying a Toyota than any other brand since they know a product out from Toyota is coming through the error proofed, quality assured manufacturing system.
When more and more people visit Toyota and when more and more people adopt lean manufacturing techniques in their manufacturing units, Toyota indirectly gets the benefit. They become famous while all the other lean followers become followers of Toyota.
It is true to say lean is about change. Change in culture, change in thinking and acting. But Toyota is also changing the mind set of the customers. They are building an image in the minds of the customers. This is an image of trusted quality, value for money and an image of a leader. Lean is not only an operational excellence concept today. It is a powerful marketing tool for Toyota.
Lean often talks about change in thinking, how to inbuilt quality to the system and how to manufacture good product with lesser cost and with higher quality. It talks about how to react fast to the changing customer demands. Interestingly Toyota system can be studied by anyone. It is even open for its competitors. With all these Toyota seems to be very confident about their system.
When it comes to markets if you are given the choice to buy a Ford or a Toyota with the same price tag and other options what would you go for? Most of the people will go for a Toyota. But why people go for a Toyota. Well there may be other reasons but one of the main reasons is their image in the automobile manufacturing field. Lean manufacturing or the Toyota production system has created a unique image among customers. People feel comfortable in buying a Toyota than any other brand since they know a product out from Toyota is coming through the error proofed, quality assured manufacturing system.
When more and more people visit Toyota and when more and more people adopt lean manufacturing techniques in their manufacturing units, Toyota indirectly gets the benefit. They become famous while all the other lean followers become followers of Toyota.
It is true to say lean is about change. Change in culture, change in thinking and acting. But Toyota is also changing the mind set of the customers. They are building an image in the minds of the customers. This is an image of trusted quality, value for money and an image of a leader. Lean is not only an operational excellence concept today. It is a powerful marketing tool for Toyota.
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